Case Study 1: Loh Guan Lye Specialist Centre

Case Study on Loh Guan Lye Specialist Centre Online Marketing Campaign (Started March 2010)

Loh Guan Lye Specialist Centre is one of the top private hospitals in Penang. With the opening of new building in 2009, the hospital took another big step by enhancement their current online marketing campaign. The very first step was to renovate the official website and I’m glad the hospital appointed our team to work on this project.

Web Design
The website before the renovation was an old style html with some graphics and flash so our first task was to expand the website to reflect their wide range of state-of-the-art medical services, demonstrate their expertise, specialists and professionalism.

We decided to settle for a clean, simple yet elegant design. The homepage welcomes visitors with the highlights of the latest medical technology and facility. The quick finder on the side allows visitors to easily navigate to any services and facilities information pages. The homepage also features a design that draws immediate attention to “calls to action” for latest events and promotions.

Unique Features
By taking this opportunity, we introduce a few new features in the new website:
– News column featuring latest news, events, promotions and doctors’ articles.
– Online appointment system.
– Google map & direction system.
– The “email page” and “print page” icons which at every page for visitors sharing convenient.
– And more…

Search Engine Marketing
With the launch of new website, the hospital needed help driving high quality traffic to their new website through different keywords and branding ideas. After the discussion, the team decided to focus on search engine optimization and temporary ignore the paid listing option.

Our team worked with Loh Guan Lye Specialist Centre’s internal team and prepares content that is keywords focus and implemented soft promotional strategies across the internet to reorganize Loh Guan Lye Specialist Centre search engines presence with the objective to increase its organic search rankings, traffic and online appointments.

As a result, the hospital has achieved comprehensive internet visibility:
– Monthly search engines traffic UP 90% !
– Monthly total traffic increase UP 70% !

Google Places for Local Business
Google Map is one of the most widely used mapping tool in the internet but not many knows the impact of Google Map in local business.
In 2008, George Town, the historic capital of Penang, was formally inscribed as a UNESCO World Heritage Site and Medical Tourism is one of the selling points in Penang Official Tourism website.

Having the hospital website listed in Google Map and Google Places means,
Medical related search + location search (Penang) = Loh Guan Lye Specialist Centre.

Conclusion
In online marketing, there are always more to do than can ever be done such as social network marketing, email marketing, and more. As a web services provider, we deliver measurable bottom-line results for our clients range from small business to corporate. You are welcome to contact us to see the difference we could make for you.

* If you are the company/website owner and wish me to remove the content, please let me know.